Website Audit Tool for a Comprehensive Technical SEO Audit

The easiest way to do this is via Google Search Console, although you can verify your ownership by adding a DNS record or HTML file. Generally speaking, I always like to do an initial audit on a new site—whether that is one I just built or one I am seeing for the first time from a client—and then on a quarterly basis. Complete the form and get strategic insights, our plan of action, and pricing options.

Schedule monthly checks to catch harmful links before they tank your rankings. You could have the best content in the industry, but technical issues could still hold your rankings back. Your content needs proper organization on each page so readers AND search engines can understand it easily. These SEO tools also make auditing and optimizing large websites or multiple sites with hundreds or thousands of changing web pages and content much more manageable. Bing Webmaster Tools includes a free SEO auditing tool provided by Microsoft for managing a website’s search presence in Bing Search and detecting any related issues that might arise. Like Google Analytics, Google Search Console is recommended for use with all sites for additional data, site auditing, and to manage pages for indexing into the search engine.

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SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential. “SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.” Taking shortcuts to rankings can have serious negative impacts on your Google ranking. Let our team of award-winning SEOs (and all-around awesome people) begin the proper SEO conversation for your website.

SEO Advisory

• Ensure each image has descriptive and relevant alt text, providing context for search engines and improving accessibility for users with visual impairments.
• In addition to direct ranking benefits, improved site speed reduces bounce rates, increases pages per session, and increases conversion rates across all types of sites.
• It also gives you an estimate of what you need to do to rank for the keyword.
• Reports are saved in the portal for later use, which is also great.
• There is some speculation by other professionals that the longer the dwell time, the better.
• In recent years, title tags have sparked a lot of debate in the SEO world.

Backlinks are crucial for improving your website’s visibility in search engines and driving organic traffic. As a business owner, you need to ensure your backlink profile is healthy and high-quality to achieve (and keep) high rankings in the SERPs. An SEO audit analyzes all aspects of a website’s ability to rank in organic search engines like Google. A comprehensive enterprise SEO audit requires diving deep into on-site and off-site SEO factors, including technical performance, backlink profile, plus competitor performance. Using numerous SEO audit tools, we’ll gather your competitors data and analyze how your site compares; where you’re winning and where you can improve upon.

If you see an excessive number of keyword-rich anchors, that’s a red flag that could trigger Google penalties. The easiest way to check if your site is mobile-friendly is to use this Mobile Friendliness Test Tool. Enter your website URL, and the tool will analyze the page to see if it meets mobile usability standards. If your site isn’t indexed, no amount of optimization will help you rank in search results until you fix this fundamental issue. I once took over an SEO project where the client was confused about why none of their pages were ranking.

It identifies issues that impact visibility, rankings, and user experience. An SEO audit examines technical factors, content quality, backlink health, and on-page and off-page factors. An SEO audit is a comprehensive evaluation of a site’s technical setup, on-page elements, and off-page factors to identify issues that may hinder its visibility in search engine results. An SEO audit involves assessing key aspects such as crawlability, indexability, keyword performance, content quality, page speed, and backlink profiles. Performing an SEO audit regularly is essential to maintaining a healthy, search-optimized website that follows industry best practices and aligns with evolving search engine algorithms.

However, you can run into problems with duplicate content — content that appears on more than one page. Duplicate content can happen when you recycle content across different pages or if other sites are scraping from you. If you notice an increase in “Crawled – currently not indexed” issues, evaluate the affected URLs and their quality.

These are really great for helping search engines SEO Anomaly find new pages to crawl. If your site uses WordPress, you can use a plugin to generate your sitemap. There are several online tools you can use to check your rankings, e.g. the Seobility Ranking Checker. The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword. An error-free and high-performing technical setup makes it easy for search engines to crawl your website. To make sure that search engines understand what your website is about, you have to provide meta-information that helps them categorize your content.

With it, we can virtually “crawl” your website, upload and correct your existing sitemap, diagnose problems with indexing or spam, and even analyze which sites are linking to your website. Every SEO audit we generate has an action plan that focuses on the most important issues tailored to your website’s specific issue(s) based on SEO best practices. This gives you a strategic focus to execute the most important tasks first. We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website. Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure. The technologies powering your site and digital marketing strategy can help your business make the most of SEO.

The Search Atlas Keyword Gap Tool helps you discover untapped keyword opportunities by comparing the keyword performance of your website with up to six competitors. By analyzing shared and unique ranking keywords, the Search Atlas Keyword Gap Tool highlights gaps in your content strategy, revealing high-value terms your competitors rank for but you don’t. The Search Atlas Keyword Gap Tool enables you to expand your keyword coverage, target new search queries, and strengthen your competitive position in search results. Studying what competitors are doing well or where they are falling short can help you refine your own SEO strategy to stay competitive or gain an edge. Eliminating duplicate versions of your website strengthens SEO by consolidating link equity and preventing search engines from indexing multiple versions of the same content.