Product Page SEO Tips & Guide for Ecommerce Sites 2025

Since they both tell search engines and users what the page is about. A good strategy is to optimize your content for the featured snippet search feature. It ensures you provide direct answers to questions, which is what AI search engines want to provide. Whether searchers are using traditional search engines or AI-powered answer engines, on-page SEO best practices can improve your rankings and online visibility. After all, pages ranking well in search results appear more often in AI Overviews.

• Building backlinks from reputable sites, gathering positive reviews, and sharing endorsements can strengthen your authority.
• For example, let’s say you write a blog post about making a chocolate cake.
• It wouldn’t be relevant to the user’s query because it doesn’t focus on changing tires.
• New users might see relevant content while returning visitors might see free downloads or offers.

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The accessibility of your site is the foundation of technical SEO. Search engines crawl web pages and index them into databases to display the most relevant results to their users. There is a vivid debate among SEOs whether things like CTR or outbound links affect rankings. Mastering on-page SEO requires broad knowledge, as it includes many aspects. In this guide, we’re going to walk you step by step through the most important on-page success factors and techniques. Find that page useful and worthy of ranking well on a search engine results page (SERP).

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

A sitemap is a file containing a list of all pages on your site. Alt text (alternative text) within images is a principle of web accessibility, and is used to describe images to the visually impaired via screen readers. It’s important to have alt text descriptions so that any visually impaired person can understand what the pictures on your website depict. Not only is that a lot of links to process, but it also reads pretty unnaturally and doesn’t contain much substance (which could be considered “thin content” by Google).

It looks entirely unnatural and spam to google eyes and eventually a bad user experience. Alt text is helpful for the search engines to understand what an image is about.Even more, alt text acts as a primary purpose to describe the visitor who is blind. Adding alternative text for images is the first principle of web accessibility.

These usually make great keywords for SEO because they come straight from Google. Get more tips on mastering this on-page optimization with our guide on optimizing UX for SEO. If you use WordPress, you can easily add schema with a plugin like Yoast or RankMath.

Example tactic – Finding link building prospects

On-page SEO refers to optimizations on your website, while off-page SEO refers to optimization actions outside your website. With Semrush, you get to analyze data, track rankings, and uncover valuable insights that can help you tailor your content and strategies more effectively. And don’t forget to use our free on-page SEO progress tracker and checklist to stay on top SEO Anomaly of your optimizations. But you don’t need to write an amazing description 100% of the time. This helps Google (and visually-impaired users) understand what each image is showing.