SEO Starter Guide: The Basics Google Search Central Documentation

For example, if you specialize SEO Anomaly in a nicheindustry or only operate within a specific geographic location see if there issearch traffic specific to that. Aim to collect a substantial number of positive reviews over time. The more reviews you have, the more likely your business will rank higher in local search results. Track your keyword rankings over time using Semrush’s Position Tracking tool. Other kinds of SERP features do not have keyword ranking positions. Because they’re extra elements that aren’t based on standard ranking factors.

Claim Your Google Business Profile

This way, they’ll be more inclined to check out various pages within your site to learn more about your products and services. Or you could link to blog posts that could elaborate on a certain topic that you briefly mentioned. You can use WordPress plugins that will let you turn your outbound links into nofollow links.

Locations

Localized content can attract users who are more likely to convert. Local listings, online reviews, and NAP (name, address, phone number) consistency are key ranking drivers. SEO agencies can make impactful changes for their clients by focusing on these areas.

The goal is to create the best experience for users visiting your site. Google Search Console’s “Inspect URL” feature can help you test this. You can also use Google’s mobile-friendly test tool to discover how your pages, including images, work for mobile.

• Because they’re extra elements that aren’t based on standard ranking factors.
• If your focus is on link building right now, Majestic will prove to be a crucial addition to your arsenal.
• When guest blogging, focus on creating high-quality, relevant content that offers value to readers and showcases your expertise.
• According to surveys, 21% of customers use the Internet to search for local businesses daily, and 35% do so multiple times every week.

When customers review your business on Google Reviews, the results will show up on your profile. Google Business Profile was cited as the #1 local ranking factor in a recent survey of marketers. Information from your profile will appear in many areas of Google Search, including in Google Maps and in the new AI feature. It will also help you see which pages are slipping in rankings so you can prioritize improving those.